Brand Marketing & Promotion

Overview

How CPI Delivers Brand Marketing & Promotion

Getting on the shelf is only half the battle — U.S. retailers discontinue products that don't move. Brands need awareness, trial, and repeat purchase from day one, which is why CPI builds promotion into every distribution plan rather than bolting it on later.

Our in-house marketing and PR team executes national media outreach, influencer and social campaigns, retail advertising co-op programs, in-store demos and merchandising, and digital funnels that drive shoppers to the stores carrying your product. Every campaign is tied to sell-through, not vanity metrics.

We also represent your brand at the trade shows that matter — Natural Products Expo, ASD Market Week, the National Hardware Show, the Inspired Home Show, and category-specific events — generating buyer meetings, press coverage, and distributor interest while our team handles booth strategy, logistics, and follow-up.