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CPI

Import • Distribute • Promote — Across the USA

Sell Your Products to the Largest Retail Accounts Across the United States

Consumer Products International opens new doors and sells to major retailers across America. Turn-key distribution, speed to market, and generations of retail experience — one stop solution.

verified 250,000+ Points of Distribution verified Turn-Key Distribution verified Proven Track Record verified 100+ Years Combined Experience

Trusted by the World's Best Brands

Opening doors at America's biggest retailers

Walmart
Target
Amazon
Costco
Kroger
Home Depot
Lowe's
7-Eleven
CVS
Walgreens
Best Buy
Sam's Club
250,000+
Retail points of distribution
$2.5T
U.S. retail sales we sell into
100+
Years of combined retail experience
1,000s
Brands launched and expanded

The Path to Market

Your Partner in Sales — From Product Launch Through Consumer Purchase

We work closely with brand developers, manufacturers, and retail outlets to ensure a smooth transition from product launch through consumer purchase.

Industries Served

Every Consumer Category. Every Major Account.

From consumer electronics to snacks, beverages, hardware, and lawn & garden — industry-specific buyer relationships that take your brand to the next level.

The CPI Advantage

What Makes CPI the Right Choice for Your Business?

01

Turnkey Product Launch Infrastructure

Comprehensive support, critical expertise, powerful industry-specific broker connections, and constantly evolving marketing innovation — everything under one roof, from the moment you become a client until you realize your full sales potential.

02

Full-Service Agency

Every service you need in-house. Develop a lasting relationship with your account manager and focus on your business — not on juggling contacts and day-to-day tasks.

03

Generations of Expertise

CPI's executive team boasts over 100 years of combined experience in distribution and retail, with success stories across virtually every major U.S. retail channel.

04

Unmatched Speed to Market

What others do in years, CPI can accomplish in months. Our network of power brokers provides unparalleled speed to market and recognizes opportunities before the competition.

05

Promotional Support

Once your product is placed, our in-house marketing team delivers focused, cost-effective, proven promotional support that enhances sales volume.

06

PR & Communications

We promote you to BOTH retail and consumer audiences — buyers want your products on their shelves while consumer demand pulls them off. At CPI, an order is not an order until it is a reorder.

For International Brands

U.S. Market Entry Assessment

Find out if your brand is positioned to enter the U.S. market — and get a tailored roadmap. 7 questions, 2 minutes, instant results.

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For All Consumer Brands

U.S. Retail Readiness Assessment

Are your products ready for American retail shelves? Score your packaging, margins, compliance, logistics, and velocity story.

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Common Questions

U.S. Market Entry FAQ

A typical U.S. market entry takes 3-9 months depending on category and channel. Amazon and e-commerce launches can begin producing sales within 60-90 days, while major brick-and-mortar placements follow retailer category review calendars that run 6-12 months out. CPI builds a phased plan so early e-commerce revenue funds the retail rollout.
Budgets vary by category, but brands should plan for compliance and certification costs, retail-ready packaging, inventory, slotting or promotional allowances where applicable, and marketing support. CPI designs entry plans that match your budget — starting with capital-efficient channels like Amazon before scaling into mass retail.
Not necessarily. Many international brands begin selling through a U.S. importer-of-record arrangement, 3PL warehousing, or FBA without forming a U.S. entity. CPI advises on the right structure for your tax, liability, and logistics situation and can manage the entire operational setup.
For most consumer brands, Amazon is the optimal first channel — it builds sales history, reviews, and velocity data that brick-and-mortar buyers demand. From there, the right second channel depends on your category: specialty retail for premium products, convenience for impulse items, or grocery/club for consumables with proven demand.
Absolutely. While we specialize in bringing international brands into the U.S., we also help American brands expand into new retail channels, add national accounts, and scale distribution — leveraging the same buyer relationships and channel expertise.
It depends on the category: FDA registration and labeling for food, beverages, supplements and cosmetics; FCC certification for electronics; CPSC compliance and CPSIA testing for children's products; USDA for certain agricultural goods. CPI maps your exact regulatory pathway and manages the process with vetted labs and consultants.

Insights & News

U.S. Retail Intelligence

All Articles

Ready to enter the U.S. market?

Contact our distribution experts today for a strategic consultation.