monitoring

Ongoing Account Management

Weekly scorecards, replenishment, promotions, and expansion — long after the first PO.

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Overview

How CPI Delivers Ongoing Account Management

The first purchase order is where most agencies stop — and where most brands fail. U.S. retail success compounds over years through flawless replenishment, on-time-in-full performance, smart promotions, and relentless new-door expansion.

CPI operates as your in-house U.S. sales office: weekly retailer scorecard monitoring, replenishment and demand forecasting, chargeback and deduction defense, promotional calendar planning and execution, and post-mortem analysis that improves each cycle. We catch supply chain issues before they become OTIF fines.

Growth comes from the basics done well plus structured expansion: line extensions pitched at category reviews, regional placements converted to national, and adjacent channels opened in sequence. Your initial placement becomes 250,000+ potential points of distribution — one reorder at a time.

Our Process

From First Call to National Distribution

Discovery

We evaluate your product, goals, competitive set, and readiness for the U.S. market.

Strategy

A phased go-to-market plan: channels, pricing, compliance, and launch sequencing.

Execution

Import, placement, and promotion — executed by our in-house team and broker network.

Expansion

Reorders, line extensions, and new doors until your brand is truly national.

Where We Place You

Retail Channels for This Service

storefront

Food, Drug & Mass

Walmart, Target, Kroger, CVS and Walgreens — the channel that builds household names.

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local_convenience_store

Convenience Stores

150,000 stores and 165 million transactions a day — America's impulse-buy engine.

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warehouse

Club & Warehouse

Costco, Sam's Club and BJ's — fewer doors, enormous volume per SKU.

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