storefrontFood, Drug & Mass
Walmart, Target, Kroger, CVS and Walgreens — the channel that builds household names.
$1T+
Combined annual channel sales
4,600+
Walmart U.S. stores
2,700+
Kroger-family supermarkets
15,000+
CVS & Walgreens locations
Channel Overview
The food, drug and mass channel is the backbone of American retail, generating well over $1 trillion in annual sales. Mass merchandisers like Walmart (4,600+ U.S. stores) and Target (~2,000 stores), supermarket chains like Kroger (2,700+ stores), and drug chains like CVS and Walgreens (15,000+ combined locations) deliver unmatched national reach — but demand sophisticated sell-in, category management, and supply chain readiness.
Key Retailers in This Channel
checklist Entry Requirements
- arrow_rightProven velocity story from test markets or e-commerce data
- arrow_rightEDI capability, OTIF-compliant logistics, and liability insurance
- arrow_rightMargin structure supporting 40-50% retailer margins plus promotions
- arrow_rightUPC/GS1 registration and retail-compliant packaging
handshake How CPI Gets You In
- check_circleDirect relationships with category buyers across all major chains
- check_circlePitch preparation: category review decks, velocity data, planogram strategy
- check_circleBroker and distributor management across national and regional accounts
Is your brand ready for Food, Drug & Mass?
Take the 2-minute readiness assessment or talk to a channel specialist.