shopping_cartAmazon & E-Commerce
The largest product discovery engine in America — and the fastest lane to national sales.
$1.1T+
Annual U.S. e-commerce sales
~38%
Amazon's share of U.S. e-commerce
300M+
Amazon active customer accounts
60%+
Product searches that start on Amazon
Channel Overview
E-commerce accounts for roughly $1.1 trillion in annual U.S. retail sales, and Amazon alone captures close to 38% of all U.S. e-commerce. For most consumer brands — domestic or international — Amazon is the first and most important channel: over 60% of product searches now begin on Amazon rather than Google, and a strong Amazon presence has become a prerequisite that brick-and-mortar buyers expect before taking a meeting.
Key Retailers in This Channel
A
Amazon
checklist Entry Requirements
- arrow_rightRetail-ready content: SEO-optimized titles, A+ content, Brand Registry
- arrow_rightU.S. warehousing or FBA prep and compliant labeling
- arrow_rightPricing architecture that survives marketplace fees and advertising
- arrow_rightReview generation and launch velocity strategy
handshake How CPI Gets You In
- check_circleFull Amazon launch: listings, A+ content, Brand Registry, FBA/3PL setup
- check_circleAdvertising (PPC) management and review-compliant launch programs
- check_circleMarketplace expansion to Walmart.com, Target Plus, and TikTok Shop
Is your brand ready for Amazon & E-Commerce?
Take the 2-minute readiness assessment or talk to a channel specialist.