hardwareHome Improvement & Hardware
Home Depot, Lowe's and 30,000+ hardware stores — DIY is a $500 billion channel.
$500B+
Annual home improvement sales
2,300+
Home Depot stores
1,700+
Lowe's stores
5,000+
Ace Hardware locations
Channel Overview
U.S. home improvement retail exceeds $500 billion annually, anchored by Home Depot (2,300+ stores) and Lowe's (1,700+ stores), plus a vast network of independent hardware stores through Ace Hardware (5,000+ locations), True Value, and Do it Best. Hardware, tools, paint, storage, and home products brands can scale nationally through co-op distribution even before winning big-box placement.
Key Retailers in This Channel
checklist Entry Requirements
- arrow_rightRetail packaging with clear feature/benefit communication at shelf
- arrow_rightUL/ETL listings and safety certifications for powered products
- arrow_rightCo-op or big-box distribution logistics and planogram compliance
- arrow_rightHow-to content, videos, and in-aisle support materials
handshake How CPI Gets You In
- check_circlePresentations to Home Depot, Lowe's, and Menards category teams
- check_circleAce/True Value/Do it Best co-op program enrollment
- check_circlePackaging and merchandising optimization for the DIY shopper
Is your brand ready for Home Improvement & Hardware?
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